Gestão de crise de comunicação no governo federal

o caso Silvio Almeida

Abstract

This study analyzes the Federal Government's communication crisis regarding the case of the former Minister of Human Rights and Citizenship, Silvio Almeida. The primary issue identified is the insufficient crisis management that shaped the media narrative following the allegations against Almeida, emphasizing the critical need for public administration to be prepared for managing crises with significant repercussions in digital environments. This research aims to identify flaws in governmental communication and propose strategies to enhance crisis response mechanisms. The methodology comprises documentary and social media analysis to comprehend the overarching impact of the crisis. The findings reveal that the government's strategy of silence and the delay in issuing an official stance exacerbated the situation. Furthermore, the lack of transparency heightened political polarization and damaged the institution's public image. Conclusively, this study proposes measures to mitigate future impacts, including the implementation of a digital response protocol, the designation of an official spokesperson, continuous monitoring initiatives, and proactive communication.